We're on a mission to change the clothing industry. For good.

There’s no hiding it: The apparel industry has a tremendous impact on the environment. As a brand that plays a role in this, it’s on us to do everything we can to create the styles you love, but do so in a way that still respects our planet. It’s an approach best summed by our mantra: Buy better. Wear longer. We’ll make products that are sourced in better ways, from better materials, crafted at the highest quality and made to be extremely durable. And you? Just keep wearing the products you love for as long as possible. 

And look… we haven’t always gotten it right. Becoming a more sustainable clothing brand is important to us, and it’s a work in progress. We’ve made some great strides in some areas and we’re pushing ourselves to do better in others, but we’re in it for the long haul. And we hope you’ll join us.

 

WEARING WHAT YOU ALREADY OWN IS THE MOST SUSTAINABLE THING YOU CAN DO, BUT WHEN YOU DO BUY, BUY BETTER. CHECK OUT SOME OF OUR MOST INNOVATIVE PRODUCTS.