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The definitive guide to denim care
Everyone has that favorite pair of jeans they hope holds up as long as possible. But with so many myths on denim care, what’s the best way to keep your jeans lasting a lifetime or two?
WASH YOUR JEANS LESS
Wash them once every 10 wears at most to maintain fit and prevent too much “rebound.” Or go even longer and wear them until they smell a little funky. Use a damp cloth or old toothbrush with mild soap to remove small stains instead of washing them. You know the distinct lines and creases you see on your jeans, the ones specific to you? That unique look comes from wearing your jeans for long periods without washing.
LINE-DRY
Dryers are the natural enemy of jeans. All that lint is your jeans breaking down. Instead, hang them up. Line-drying preserves the fit and helps you avoid possible shrinkage or fabric warping. Turning your jeans inside out and hanging them in a shady space prevents fading and avoids soggy pockets.
WASH COLD
Cold water keeps the color you love. Washing with cold water protects them against fading and shrinking. Turning your jeans inside out and hanging them in a shady space prevents fading and avoids soggy pockets.
